Privacy Policy
How we handle your information.
Information We Collect
GiftMatch.co uses analytics tools to understand how visitors use our site. We collect:
- Usage data: Pages visited, time on page, referral source, device type
- Quiz answers: Your quiz responses are used only to generate recommendations and are not stored permanently or linked to you personally
- Cookies: Standard analytics and advertising cookies
Analytics & Tracking
We use the following third-party services:
- Google Analytics (GA4): For website traffic analysis. Data is anonymized where possible.
- Mixpanel: For understanding user behavior and improving our gift recommendations.
- Google AdSense: For serving advertisements. Google may use cookies to serve ads based on your prior visits to our site or other websites.
Amazon Affiliate Links
When you click an Amazon link on our site, Amazon may set cookies to track your session. This is governed by Amazon's Privacy Policy.
Data We Don't Collect
- We do not require account creation
- We do not collect email addresses
- We do not collect payment information (all purchases go through Amazon)
- We do not sell personal data to third parties
Your Rights
You can:
- Opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
- Opt out of personalized advertising through Google Ads Settings
- Clear cookies at any time through your browser settings
Children's Privacy
Our site is not directed at children under 13. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.
Last updated: January 2026